Trials end. Yours will, fourteen days from sign-up. Here's what actually happens — and why "expired" doesn't mean "deleted".
Day 14: the automatic move to Free
The moment your trial ends, your account moves to the Free tier automatically. You don't have to do anything. You don't get logged out. Your dashboards don't disappear.
What changes:
- You stop earning new AI credits. Free is 0 credits per month. The Conversational Analytics interface is still visible but disabled — clicking it shows an upgrade prompt.
- Your MCP catalog connections stop being callable. The OAuth tokens are kept (encrypted), but the analysis layer can't use them until you re-enter a paid tier. Your existing dashboards that already snapshotted MCP data continue to display.
- Auto-generated data insight dashboards keep working. The preprocessing pipeline runs on Free, so when you upload a new CSV or your existing OAuth source resyncs, the insights dashboard updates.
What stays exactly the same
- Every dashboard you built or pinned during the trial.
- Every data source you connected (sync continues for the 3 oldest sources up to the Free limit; extras pause).
- Every report you generated.
- Every user, organization, and setting.
You're not in a "read-only mode". You're in a smaller plan with the AI features turned off. There's no countdown to deletion, no "data will be wiped in 30 days" email. Free is a long-term home, not a holding pen.
Free vs. the legacy "Expired" state
If you signed up before mid-2026, your post-trial state was called Expired, with stricter restrictions — you couldn't add new data sources, couldn't upload files. That state still exists for legacy accounts but new trials don't land there. The current default is Free, which is more useful and is the path forward for the platform.
The upgrade decision tree
Three signals tell you it's time to upgrade rather than coast on Free:
- You miss the AI questions. If you found yourself asking a real question and getting blocked, upgrade. Starter ($99/mo) gives you 500 credits — about 10× a typical trial usage.
- You added a vendor and want it back. If your MCP catalog connection (Stripe, HubSpot, Linear, etc.) is one you actually relied on during the trial, you'll want it live again. Starter unlocks the full catalog.
- You added a teammate. Free is 1 seat. Starter is 3. Professional is 15.
The downgrade option that doesn't exist (and why)
If neither of the above applies, Free is fine. There's no penalty for staying. We don't email you weekly trying to nudge you up. The pricing model assumes some percentage of trial users will convert and some won't, and both outcomes are valid.
What we won't do: charge you automatically when the trial ends. You'd have to explicitly click Upgrade for that to happen. We've seen "automatic conversion at trial end" backfire on too many vendors to want it in our pricing flow.
If you want the cheapest paid plan
Lite at $19/month is the entry point. It doesn't include AI credits or the MCP catalog (those need Starter), but it unlocks the manual dashboard builder and 5 data sources. For some operators that's the right shape — dashboards on a few sources without paying for AI features they don't intend to use.
If you're mid-trial: our Free tier deep dive walks through the exact feature differences. If you're considering Lite: the Lite deep dive covers what it includes and when customers tend to outgrow it.