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SaaS Analytics is Notoriously Complex

MRR Calculations Are Tricky

Monthly Recurring Revenue seems simple until you deal with prorations, upgrades, downgrades, annual plans, and refunds. Most founders get their MRR calculations wrong.

Churn Analysis is Time-Consuming

Understanding why customers leave requires cohort analysis, segmentation, and correlation with product usage. This takes weeks to set up properly in spreadsheets.

Unit Economics Get Buried

LTV:CAC ratios, payback periods, and cash flow projections are critical for SaaS success but require connecting data from multiple tools and complex modeling.

Growth Metrics Are All Over the Place

User data in your app, subscription data in Stripe, marketing data in Google Analytics - getting a unified view of your growth engine is nearly impossible.

Questions You Can Finally Answer

"What's our real MRR right now - including upgrades, downgrades, and churn?"

Stripe + your app data = accurate revenue metrics

"Which acquisition channels produce customers with the longest lifetime value?"

Marketing source + retention data = smarter budget allocation

"What do users do before they churn vs. before they upgrade?"

Product usage + subscription changes = predictive insights

"Are we actually growing or just adding users while losing others?"

See net new, expansion, contraction, and churn together

AI-Generated SaaS Dashboard

Upload your subscription data and AI creates a custom dashboard with insights tailored to your business.

SaaS Subscription Analytics

Analyzed from subscription_data.csv

AI Generated
Created Dec 27, 2025 6 widgets Last updated 1 hour ago

Monthly Revenue

Metric

$247,000
This month
+12.3% vs last month
Updated 1 hour ago

Active Customers

Metric

1,284
Paying customers
+8.7% growth
Updated 1 hour ago

Plan Distribution

Pie Chart

Pro Starter Enterprise
1 data source

Revenue Over Time

Line Chart

Monthly trend from 12 data points

1 data source

AI Insights

Summary

• Revenue growing steadily at 12% monthly

• Pro plan shows highest customer concentration

• Consider upsell campaigns for Starter users

AI-generated insights

SaaS Analytics Features Built for Subscription Businesses

Everything you need to understand and optimize your subscription business model

AI-Powered SaaS Analysis

Upload your subscription data and let AI analyze it to identify trends, patterns, and insights specific to your SaaS business.

Revenue trend analysis
Customer behavior insights
Growth pattern recognition
AI-generated recommendations

SaaS-Specific Templates

Pre-built analysis templates designed for subscription businesses help guide AI analysis toward relevant SaaS metrics and insights.

Product usage analytics
Subscription data analysis
Feature adoption insights
Customer segmentation

Flexible Data Sources

Connect your business data from files, databases, APIs, or integrations like Stripe, Airbyte, and more to power your analytics.

CSV and Excel uploads
Database connections
API integrations
OAuth app connections

Pre-Built for SaaS Success

Everything you need to monitor and optimize your subscription business

25+ SaaS-Specific Templates

SaaS Metrics Overview

Complete MRR, churn, and growth dashboard

Most Popular

Cohort Retention Analysis

Customer and revenue cohort tracking

Advanced

Unit Economics Dashboard

LTV, CAC, and payback period analysis

Growth

Product Usage Analytics

Feature adoption and engagement tracking

Product

Churn Risk Dashboard

AI-powered customer health scoring

AI-Powered

Essential SaaS Tool Integrations

S

Stripe

Subscription & billing data

M

Mixpanel

Product analytics

H

HubSpot

CRM & marketing data

GA

Google Analytics

Website traffic

I

Intercom

Customer support

AD

Google Ads

Advertising spend

More Tools via Airbyte / CSV Import

Connect SaaS tools via Airbyte connectors or CSV imports, including custom databases, internal tools, and industry platforms.

Ready to Scale Your SaaS with Data?

Join SaaS companies using clariBI to track the metrics that matter, reduce churn, and optimize for profitable growth. Get started in under 10 minutes.

14-day free trial
SaaS templates included
Connect Stripe in 1 click