For course, training and tutoring businesses
Enrollments, revenue and marketing for education businesses
An online course, a training company or a language school sells seats, runs campaigns and sends a lot of email. clariBI connects the payment, marketing and form tools behind that and answers questions about enrollments and what brings them in.
14-day trial with 50 AI credits and no credit card. Afterwards the Free plan keeps your data and source dashboards.
You connect
StripeGoogle AnalyticsGoogle AdsMeta AdsSearch ConsoleGoogle Sheets
01 What to connect
The tools that hold the numbers
| Payments and enrollments | Stripe, PayPal, Square; enrollment exports from your course platform as CSV or Excel. |
| Marketing | Google Ads, Meta Ads, Google Analytics 4, Search Console. |
| Mailchimp, Klaviyo, Brevo, MailerLite, ActiveCampaign. | |
| Forms and bookings | Tally, Calendly or Cal.com (Starter and up). |
| Everything else | Google Sheets or CSV, for example course schedules or instructor hours. |
02 Questions
Examples of what you can ask
Course completion and grades live in your course platform. If you export them without personal details, clariBI can chart them next to sales.
| Question | Where the answer comes from |
|---|---|
| "How many enrollments did each campaign bring in this term, and at what cost?" | Ad spend next to enrollment payments. |
| "Which courses have the highest refund rate?" | Stripe or PayPal refunds by product. |
| "Which email sequence converts trial lessons into paid courses best?" | Email campaigns next to payments. |
| "How many students bought a second course within six months?" | Payments by customer. |
| "Which cohorts started below capacity?" | Enrollment export next to a sheet with capacities. |
03 Dashboards
What to set up first
- Automatic dashboards for payments, email and ads.
- An enrollment funnel: visits, sign-ups, trial lessons, paid enrollments.
- Education templates for the enrollment funnel, course completion and cohort performance, built for aggregated exports.
04 Limits
What clariBI does not do here
- No connection to learning management or student information systems (Canvas, Moodle, Blackboard, PowerSchool and similar).
- Not intended for student records or grades that identify students. Use aggregated exports.
- No FERPA or similar compliance arrangement.
See also
Try it on your own data
The trial lasts 14 days and needs no credit card. When it ends you move to the Free plan and keep your data and source dashboards.