Connect Mailchimp to clariBI with your API key to sync email campaign reports (sends, opens, clicks), read-only, with auto-generated dashboards next to your business data.
What is Mailchimp?
Mailchimp is an email marketing and automation platform for sending campaigns and newsletters and tracking how they perform.
clariBI reads your Mailchimp account through the Marketing API using your own API key: per-campaign sends, opens, and clicks. Access is read-only, and clariBI never sends a campaign or edits a list.
How to connect Mailchimp
- Open Data Sources in clariBI. In clariBI, go to Data Sources → Add Data Source, find Mailchimp, and paste your Mailchimp API key (Account → Extras → API keys). clariBI reads the datacenter from the key automatically. The key is Fernet-encrypted at rest.
- Choose how much history. Set how many campaign reports to pull. clariBI reads them read-only.
- Sync, then get dashboards. clariBI syncs the campaign reports, preprocesses them, and builds an insights dashboard. Ask "Which campaigns drove the most opens this quarter?" and the AI engine queries the synced reports alongside your revenue.
What you can analyze
- Sends, opens, and clicks per campaign over time
- Open rate and click rate trends
- Best and worst performing campaigns by engagement
- Unsubscribe and bounce counts per campaign
- Engagement lined up with send dates
- Cross-source: campaign clicks → site sessions → revenue
What gets synced
clariBI pulls your campaign reports through the Mailchimp Marketing API, lands them as a preprocessed dataset, and refreshes on your schedule. Access is read-only.
For each campaign, clariBI syncs emails sent, opens, clicks, and the derived rates, then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never sends a campaign or edits a list in Mailchimp.
Questions across your other data
Once your records are synced, the AI engine can join them to the rest of your business data. A few examples:
| Pairing | Question | How clariBI answers |
|---|---|---|
| Mailchimp × Revenue | "Which campaigns actually drove revenue, not just opens?" | Planner: read campaign clicks from Mailchimp, join to orders by date and source, and rank campaigns by revenue, not open rate. |
| Mailchimp × Signups | "Did the newsletter push move signups?" | Planner: read send dates and clicks from Mailchimp, align to daily signups, and report the lift around each send. |
Frequently asked questions
What do I need to connect Mailchimp?
A Mailchimp API key from Account, Extras, API keys. You paste it into clariBI once; it is Fernet-encrypted at rest, and clariBI reads the datacenter from the key automatically.
Can clariBI send campaigns or edit my lists?
No. The connector only reads campaign reports. It never sends a campaign or edits a list or contact.
Which clariBI plan includes the Mailchimp connector?
Data-source connectors are available on the Trial, Starter, Professional, and Enterprise plans. You can connect Mailchimp during the free 14-day trial.