Connect Lytics to clariBI with your API key to sync audience segment sizes, read-only, with auto-generated dashboards next to your business data.
What is Lytics?
Lytics is a customer data platform that builds audience segments from unified behavioral profiles.
clariBI reads Lytics through its REST API using your own API key: your audience segments with their current member counts. Access is read-only, and clariBI never edits a segment.
How to connect Lytics
- Open Data Sources in clariBI. In clariBI, go to Data Sources → Add Data Source, find Lytics, and paste your Lytics API key (Lytics account settings, API tokens). The key is Fernet-encrypted at rest.
- Choose what to sync. Pick the segment sizes resource to pull. clariBI reads it read-only.
- Sync, then get dashboards. clariBI syncs the segment sizes, preprocesses them, and builds an insights dashboard. Ask "Which segments are growing fastest?" and the AI engine queries the synced segment data alongside your revenue.
What you can analyze
- Audience size by segment
- The largest and smallest segments at a glance
- Segment sizes tracked across each scheduled sync
- Public versus private segments
- Segment membership lined up with campaign sends and revenue
- Cross-source: segment size → campaign reach → revenue
What gets synced
clariBI pulls your segment sizes through the Lytics REST API, lands them as a preprocessed dataset, and refreshes them on your schedule. Access is read-only.
clariBI syncs each segment with its name, slug, and current member count, then builds an insights dashboard you can query, extend, or pull into reports. Because every scheduled sync captures a fresh snapshot, the size of each segment builds into a series over time.
clariBI only ever reads. It never edits a segment or a profile in Lytics.
Questions across your other data
Once your records are synced, the AI engine can join them to the rest of your business data. A few examples:
| Pairing | Question | How clariBI answers |
|---|---|---|
| Lytics × Revenue | "Do our biggest segments bring in the most revenue?" | Planner: read segment sizes from Lytics, join to revenue by segment, and rank segments by revenue per member. |
| Lytics × Campaigns | "How much of our audience did the last campaign reach?" | Planner: read the target segment size from Lytics, compare to campaign sends, and report the reach. |
Frequently asked questions
What do I need to connect Lytics?
Your Lytics API key (account settings, API tokens). You paste it into clariBI once; the key is Fernet-encrypted at rest.
Can clariBI change my Lytics segments?
No. The connector only reads your segments and their sizes. It never edits a segment or a profile.
Which clariBI plan includes the Lytics connector?
Data-source connectors are available on the Trial, Starter, Professional, and Enterprise plans. You can connect it during the free 14-day trial.