Mailchimp + clariBI
Connect Mailchimp with your API key, and clariBI syncs your campaign reports into dashboards next to the revenue and signups they drive.
Native Mailchimp data-source connector.
Paste your Mailchimp API key and clariBI syncs your campaign reports into preprocessed datasets and auto-generated dashboards, right next to your other tools. The connector reads campaign performance read-only.
What is Mailchimp?
Mailchimp is an email marketing and automation platform for sending campaigns and newsletters and tracking how they perform.
clariBI reads your Mailchimp account through the Marketing API using your own API key: per-campaign sends, opens, and clicks. Access is read-only, and clariBI never sends a campaign or edits a list.
Learn more at mailchimp.com
Connect Mailchimp in three steps
Open Data Sources in clariBI
In clariBI, go to Data Sources → Add Data Source, find Mailchimp, and paste your Mailchimp API key (Account → Extras → API keys). clariBI reads the datacenter from the key automatically. The key is Fernet-encrypted at rest.
Choose how much history
Set how many campaign reports to pull. clariBI reads them read-only.
Sync, then get dashboards
clariBI syncs the campaign reports, preprocesses them, and builds an insights dashboard. Ask "Which campaigns drove the most opens this quarter?" and the AI engine queries the synced reports alongside your revenue.
What you can analyze
Out of the box with the Mailchimp connector:
- Sends, opens, and clicks per campaign over time
- Open rate and click rate trends
- Best and worst performing campaigns by engagement
- Unsubscribe and bounce counts per campaign
- Engagement lined up with send dates
- Cross-source: campaign clicks → site sessions → revenue
Mailchimp is one of many data sources you can connect to clariBI. See the full list →
What gets synced
clariBI pulls your campaign reports through the Mailchimp Marketing API, lands them as a preprocessed dataset, and refreshes on your schedule. Access is read-only.
For each campaign, clariBI syncs emails sent, opens, clicks, and the derived rates, then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never sends a campaign or edits a list in Mailchimp.
Cross-source questions Mailchimp makes possible
Mailchimp data is most useful next to your other tools. clariBI's planner composes it with your CRM, billing, and product data through the same entity-join primitives that back every cross-source analysis.
Mailchimp × Revenue
"Which campaigns actually drove revenue, not just opens?"
Planner: read campaign clicks from Mailchimp, join to orders by date and source, and rank campaigns by revenue, not open rate.
Mailchimp × Signups
"Did the newsletter push move signups?"
Planner: read send dates and clicks from Mailchimp, align to daily signups, and report the lift around each send.
Mailchimp connector FAQ
What do I need to connect Mailchimp?
A Mailchimp API key from Account, Extras, API keys. You paste it into clariBI once; it is Fernet-encrypted at rest, and clariBI reads the datacenter from the key automatically.
Can clariBI send campaigns or edit my lists?
No. The connector only reads campaign reports. It never sends a campaign or edits a list or contact.
Which clariBI plan includes the Mailchimp connector?
Data-source connectors are available on the Trial, Starter, Professional, and Enterprise plans. You can connect Mailchimp during the free 14-day trial.
Start your free trial and connect Mailchimp in a minute
API key in, read-only, synced dashboards in seconds.
Start free trial