Connect Mailchimp to clariBI
Connect Mailchimp with your API key, and clariBI syncs your campaign reports into dashboards next to the revenue and signups they drive.
| Connection | API connector. You paste your Mailchimp API key. |
| Access | Read-only. clariBI never writes to Mailchimp. |
| Sync | When the data is more than a day old, clariBI syncs it again before a question, dashboard refresh or report uses it. You can also press Sync now. |
| More endpoints | 102 documented Mailchimp endpoints you can add, up to 30 per source (trial, Starter and above) |
| Plans | Every plan, including Free. Asking questions in plain English needs the trial or Starter and above. |
About Mailchimp
Mailchimp is an email marketing and automation platform for sending campaigns and newsletters and tracking how they perform.
clariBI reads your Mailchimp account through the Marketing API using your own API key: per-campaign sends, opens, and clicks. Access is read-only, and clariBI never sends a campaign or edits a list.
Vendor site: mailchimp.com
What clariBI syncs
clariBI pulls your campaign reports through the Mailchimp Marketing API, lands them as a preprocessed dataset, and refreshes once the data is more than a day old. Access is read-only.
For each campaign, clariBI syncs emails sent, opens, clicks, and the derived rates, then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never sends a campaign or edits a list in Mailchimp.
What you can chart
- Sends, opens, and clicks per campaign over time
- Open rate and click rate trends
- Best and worst performing campaigns by engagement
- Unsubscribe and bounce counts per campaign
- Engagement lined up with send dates
How to connect Mailchimp
Open Data Sources in clariBI
In clariBI, go to Data Sources > Add Data Source, find Mailchimp, and paste your Mailchimp API key (Account > Extras > API keys). clariBI reads the datacenter from the key automatically. The key is stored encrypted.
Choose how much history
Set how many campaign reports to pull. clariBI reads them read-only.
Sync, then get dashboards
clariBI syncs the campaign reports, preprocesses them, and builds an insights dashboard. Ask "Which campaigns drove the most opens this quarter?" and clariBI reads the synced reports alongside your revenue.
Questions you can ask
Asking in plain English uses AI credits, so it needs the trial or a Starter, Professional or Enterprise plan. Totals and trends are computed from the synced rows; the AI plans the question, picks the chart and writes the explanation.
- "Which campaigns actually drove revenue, not just opens?"
- "Did the newsletter push move signups?"
About the Mailchimp connector
What do I need to connect Mailchimp?
A Mailchimp API key from Account, Extras, API keys. You paste it into clariBI once; it is stored encrypted, and clariBI reads the datacenter from the key automatically.
Can clariBI send campaigns or edit my lists?
No. The connector only reads campaign reports. It never sends a campaign or edits a list or contact.
Is there another way to connect Mailchimp?
Yes. The MCP catalog has a "Mailchimp (via Apify)" entry on Starter and above, which reads Mailchimp through an Apify actor. This API connector reads Mailchimp directly.
Which clariBI plans include Mailchimp?
Every plan can connect Mailchimp, within its data source limit: 3 on Free, 5 on Lite, 10 on Starter, 50 on Professional and 100 on Enterprise. Each source gets an automatic dashboard on every plan. Asking questions in plain English, AI reports and adding endpoints from the Mailchimp catalog need the trial or a Starter, Professional or Enterprise plan.
Try Mailchimp in clariBI
The trial lasts 14 days, includes 50 AI credits and needs no card. When it ends, your account moves to the Free plan and keeps its data and dashboards.