Connect SpyFu to clariBI
Connect SpyFu to clariBI with your API key to sync monthly domain stats (organic clicks, paid clicks, ad budget, organic value) for the domains you choose, read-only, with auto-generated dashboards next to your business data.
Connect SpyFu to clariBI with your API key to sync monthly domain stats (organic clicks, paid clicks, ad budget, organic value) for the domains you choose, read-only, with auto-generated dashboards next to your business data.
What is SpyFu?
SpyFu is a competitive search-marketing platform that tracks how domains perform in organic and paid search, including estimated monthly organic clicks, paid clicks, ad budget, and organic click value.
clariBI reads SpyFu through its Domain Stats API using your own API key: the monthly history of the domains you choose, including organic clicks, paid clicks, ad budget, organic value, and average rank. Access is read-only, and clariBI never changes anything in your SpyFu account.
How to connect SpyFu
- Open Data Sources in clariBI. In clariBI, go to Data Sources → Add Data Source, find SpyFu, and paste your SpyFu API key (the Secret Key from Account Settings, API Usage). The key is Fernet-encrypted at rest.
- Choose domains and country. Enter the domains to track (for example example.com) and set the country. clariBI reads the monthly history read-only.
- Sync, then get dashboards. clariBI syncs the monthly organic and paid-search stats, preprocesses them, and builds an insights dashboard. Ask "Did our organic clicks grow while our ad budget held?" and the AI engine queries the synced history alongside your revenue.
What you can analyze
- Monthly organic clicks and paid clicks per domain
- Ad budget and organic click value over your window
- Average organic and ad rank trend by domain
- Comparison across the domains you track
- Search performance lined up with your revenue dates
- Cross-source: organic clicks → sessions → revenue
What gets synced
clariBI pulls the monthly history of the domains you select through the SpyFu Domain Stats API, lands it as a preprocessed dataset, and refreshes it on your schedule. Access is read-only.
For each selected domain, clariBI syncs monthly organic clicks, paid clicks, ad budget, organic value, ads purchased, and average rank, then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never changes anything in your SpyFu account.
Questions across your other data
Once your records are synced, the AI engine can join them to the rest of your business data. A few examples:
| Pairing | Question | How clariBI answers |
|---|---|---|
| SpyFu × Revenue | "Did our organic click growth translate into revenue?" | Planner: read monthly organic clicks from SpyFu, align to your revenue by month, and report how much of the change tracked organic search. |
| SpyFu × Ad spend | "Is our estimated ad budget rising faster than our paid clicks?" | Planner: read monthly ad budget and paid clicks from SpyFu, line them up, and flag the months where cost outran clicks. |
Frequently asked questions
What do I need to connect SpyFu?
A SpyFu API key (the Secret Key from your SpyFu Account Settings, API Usage). You paste it into clariBI once; it is Fernet-encrypted at rest, and there is no OAuth popup or app to register. SpyFu API access comes with a paid SpyFu membership.
Can clariBI change anything in SpyFu?
No. The connector only reads the monthly domain stats for the domains you select. It never changes anything in your SpyFu account.
Which clariBI plans include SpyFu?
Every plan can connect SpyFu, within its data source limit: 3 on Free, 5 on Lite, 10 on Starter, 50 on Professional and 100 on Enterprise. Each source gets an automatic dashboard on every plan. Asking questions in plain English, AI reports and adding endpoints from the SpyFu catalog need the trial or a Starter, Professional or Enterprise plan.