Connect Serpstat to clariBI
Connect Serpstat to clariBI with your API token to sync domain visibility, keyword counts, estimated traffic, and paid-search activity for the domains you choose, read-only, with auto-generated dashboards next to your business data.
Connect Serpstat to clariBI with your API token to sync domain visibility, keyword counts, estimated traffic, and paid-search activity for the domains you choose, read-only, with auto-generated dashboards next to your business data.
What is Serpstat?
Serpstat is a search-marketing platform that measures how domains perform in organic and paid search, including a visibility score, the number of ranking keywords, estimated organic traffic, and paid-search activity.
clariBI reads Serpstat through its Public API v4 using your own API token: the domain summary of the domains you choose, including visibility, keyword count, estimated traffic, and the paid-search columns. Access is read-only, and clariBI never changes anything in your Serpstat account.
How to connect Serpstat
- Open Data Sources in clariBI. In clariBI, go to Data Sources → Add Data Source, find Serpstat, and paste your Serpstat API token (from your Serpstat account profile). The token is Fernet-encrypted at rest.
- Choose domains and database. Enter the domains to track (for example example.com) and set the regional search-engine database (for example g_us). clariBI reads the domain summary read-only.
- Sync, then get dashboards. clariBI syncs the visibility and keyword metrics, preprocesses them, and builds an insights dashboard. Ask "How does our search visibility compare to our competitors?" and the AI engine queries the synced metrics alongside your revenue.
What you can analyze
- Search visibility and keyword count per domain
- Estimated organic traffic for each domain
- New versus lost keywords side by side
- Comparison across the domains you track
- Search visibility lined up with your revenue and demand
- Cross-source: search visibility → organic sessions → revenue
What gets synced
clariBI pulls the domain summary of the domains you select through the Serpstat Public API v4, lands it as a preprocessed dataset, and refreshes it on your schedule. Access is read-only.
For each selected domain, clariBI syncs visibility, keyword count, estimated traffic, new and lost keywords, and the paid-search columns, then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never changes anything in your Serpstat account.
Questions across your other data
Once your records are synced, the AI engine can join them to the rest of your business data. A few examples:
| Pairing | Question | How clariBI answers |
|---|---|---|
| Serpstat × Revenue | "Did our search visibility growth show up in revenue?" | Planner: read visibility and estimated traffic from Serpstat, align to your revenue by month, and report how much of the change tracked search visibility. |
| Serpstat × Competitors | "Are competitors gaining the keywords we are losing?" | Planner: read new and lost keyword counts for your domain and competitor domains from Serpstat, line them up, and flag the divergences. |
Frequently asked questions
What do I need to connect Serpstat?
A Serpstat API token from your Serpstat account profile. You paste it into clariBI once; it is Fernet-encrypted at rest, and there is no OAuth popup or app to register. Serpstat API access is a paid Serpstat feature.
Can clariBI change anything in Serpstat?
No. The connector only reads the domain summary for the domains you select. It never changes anything in your Serpstat account.
Which clariBI plans include Serpstat?
Every plan can connect Serpstat, within its data source limit: 3 on Free, 5 on Lite, 10 on Starter, 50 on Professional and 100 on Enterprise. Each source gets an automatic dashboard on every plan. Asking questions in plain English, AI reports and adding endpoints from the Serpstat catalog need the trial or a Starter, Professional or Enterprise plan.