Brevo (formerly Sendinblue) is an EU-headquartered email + SMS marketing platform with transactional, marketing, and CRM features in one stack. Connecting Brevo to clariBI brings campaign analytics, contact growth, transactional volume, and SMS deliverability into your AI analyses.
Why connect Brevo
Brevo holds marketing, transactional, and SMS data in one place — but cross-channel questions ("did our newsletter campaign also lift transactional opens?") usually require manual joins.
With clariBI through Brevo, you can ask "What was our open-rate trend month over month?", "Which lists have the highest bounce rate?", or "How does SMS click-through compare to email?" and the AI engine routes to the right MCP tool.
How the connection works
clariBI talks to Brevo through its hosted MCP server at https://mcp.brevo.com/v1/brevo/mcp. Authentication uses an API key you generate in your vendor account. Tokens stay encrypted server-side and never leave clariBI in clear form.
sequenceDiagram
actor U as You
participant C as clariBI
participant V as Brevo
U->>V: Generate an API key in Brevo dashboard
U->>C: Paste the key into the connect wizard
C->>V: list_tools (verify the key)
V-->>C: Tools available
C->>C: Encrypt and store credentials
C-->>U: Connection ready
Available tools
clariBI exposes the read-only Brevo tools that the vendor's MCP server publishes at connection time. Write operations (create, update, delete, send, refund) are filtered out by a name-pattern blocklist before any tool reaches the analysis engine, so connecting Brevo cannot modify data on the vendor side.
The exact tool inventory depends on the Brevo features your account has access to. After connecting, try a few natural-language questions to see what Brevo data clariBI can pull.
Data flow during analysis
When you ask a question that maps to Brevo, the AI engine routes to the right tool, reads the result, and pairs the answer with a chart you can pin to a dashboard.
sequenceDiagram
actor U as You
participant C as clariBI
participant AI as AI engine
participant V as Brevo
U->>C: Ask a question about email + SMS marketing and transactional data
C->>AI: Plan the analysis
AI->>V: Call the right tool
V-->>AI: Tool result
AI->>AI: Summarize and chart
C-->>U: Answer plus visual
Setting up the connection
- Open Data Sources in the clariBI sidebar.
- Click Add data source.
- Open the MCP Servers tab.
- Click the Brevo card.
- In a new tab, sign in to Brevo and generate a read-only API key.
- Paste the key into clariBI and click Connect.
- Give your data source a name.
- Click Finish.
Permissions and data access
clariBI requests read access via your Brevo MCP API key — scoped to contacts, lists, campaigns, transactional emails, and SMS reporting. No campaigns can be sent, no contacts can be modified. Revoke the key from Brevo Settings → SMTP & API anytime.
Troubleshooting
| Error | Cause | Fix |
|---|---|---|
| "Invalid API key" | The MCP API key was revoked or has the wrong scope. | Generate a new MCP-scoped key in Brevo Settings → SMTP & API → API Keys & MCP, then paste it into the clariBI connection settings. |