Connect Blueshift to clariBI with your API key to sync campaign performance, read-only, with auto-generated dashboards next to your business data.
What is Blueshift?
Blueshift is a customer data platform that runs cross-channel marketing campaigns built on top of unified customer profiles and segments.
clariBI reads Blueshift through its REST API using your own API key: your campaigns with their status, the segment each one targets, and per-campaign statistics (sends, opens, clicks, deliveries, purchases, revenue). Access is read-only, and clariBI never edits a campaign.
How to connect Blueshift
- Open Data Sources in clariBI. In clariBI, go to Data Sources → Add Data Source, find Blueshift, and paste your User API key (Blueshift account settings, API keys). The key is Fernet-encrypted at rest.
- Choose what to sync. Pick the campaigns resource to pull. clariBI reads it read-only.
- Sync, then get dashboards. clariBI syncs the campaigns, preprocesses them, and builds an insights dashboard. Ask "Which campaigns drove the most revenue last quarter?" and the AI engine queries the synced campaign data alongside your revenue.
What you can analyze
- Campaigns created over time
- Sends, opens, and clicks by campaign
- Revenue and purchases attributed to each campaign
- Campaigns by status (launched, paused, draft)
- Open and click rates lined up with the segment each campaign targets
- Cross-source: campaign sends → conversions → revenue
What gets synced
clariBI pulls your campaigns through the Blueshift REST API, paginates the full list, lands it as a preprocessed dataset, and refreshes it on your schedule. Access is read-only.
clariBI syncs each campaign with its created date, status, target segment, and performance statistics (sends, opens, clicks, deliveries, purchases, revenue), then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never edits a campaign or a profile in Blueshift.
Questions across your other data
Once your records are synced, the AI engine can join them to the rest of your business data. A few examples:
| Pairing | Question | How clariBI answers |
|---|---|---|
| Blueshift × Revenue | "Which campaigns actually turned into revenue?" | Planner: read per-campaign purchases and revenue from Blueshift, join to closed revenue by date, and rank campaigns by return. |
| Blueshift × Segments | "Do campaigns aimed at our best segments open more?" | Planner: read open and click rates with the target segment from Blueshift, group by segment, and compare engagement. |
Frequently asked questions
What do I need to connect Blueshift?
Your Blueshift User API key (account settings, API keys). You paste it into clariBI once; the key is Fernet-encrypted at rest.
Can clariBI change my Blueshift campaigns?
No. The connector only reads your campaigns and their statistics. It never edits a campaign, segment, or profile.
Which clariBI plan includes the Blueshift connector?
Data-source connectors are available on the Trial, Starter, Professional, and Enterprise plans. You can connect it during the free 14-day trial.