Connect Bing Webmaster Tools to clariBI with your API key to sync daily Bing search clicks and impressions for your verified site, read-only, with auto-generated dashboards next to your business data.
What is Bing Webmaster Tools?
Bing Webmaster Tools is Microsoft's free service for site owners. It reports how your site performs in Bing search, including daily clicks and impressions.
clariBI reads Bing Webmaster Tools through its REST API using your own API key: the daily clicks and impressions for the verified site you track. Access is read-only, and clariBI never changes anything in your Bing Webmaster account.
How to connect Bing Webmaster Tools
- Open Data Sources in clariBI. In clariBI, go to Data Sources → Add Data Source, find Bing Webmaster Tools, and paste your API key (from Bing Webmaster Settings → API access). The key is Fernet-encrypted at rest.
- Enter the verified site. Type the verified site URL to track (for example https://www.example.com/). clariBI pulls its daily traffic stats and reads them read-only.
- Sync, then get dashboards. clariBI syncs the daily clicks and impressions, preprocesses them, and builds an insights dashboard. Ask "How is our Bing traffic trending?" and the AI engine queries the synced stats alongside your revenue.
What you can analyze
- Daily Bing search clicks for your site
- Daily Bing search impressions for your site
- Click-through rate over your chosen window
- Traffic trend and week-over-week change
- Spikes lined up with launches or campaigns
- Cross-source: Bing clicks → sessions → revenue
What gets synced
clariBI pulls the daily search-traffic history for the verified site you enter through the Bing Webmaster Tools REST API, lands it as a preprocessed dataset, and refreshes it on your schedule. Access is read-only.
For the site you track, clariBI syncs the daily clicks and impressions, then builds an insights dashboard you can query, extend, or pull into reports.
clariBI only ever reads. It never changes anything in your Bing Webmaster account or on your site.
Questions across your other data
Once your records are synced, the AI engine can join them to the rest of your business data. A few examples:
| Pairing | Question | How clariBI answers |
|---|---|---|
| Bing Webmaster × Revenue | "Is our Bing search traffic turning into sales?" | Planner: read daily Bing clicks from Bing Webmaster Tools, align to revenue by date, and report the clicks-to-revenue trend. |
| Bing Webmaster × Campaigns | "Did the launch lift our Bing impressions?" | Planner: read daily impressions from Bing Webmaster Tools, mark the launch date, and report the before-and-after change. |
Frequently asked questions
What do I need to connect Bing Webmaster Tools?
A verified site in Bing Webmaster Tools and an API key from Bing Webmaster Settings then API access. You paste the key into clariBI once; it is Fernet-encrypted at rest.
Can clariBI change my Bing Webmaster account?
No. The connector only reads the daily traffic stats for the site you track. It never changes anything in your account or on your site.
Which clariBI plan includes the Bing Webmaster Tools connector?
Data-source connectors are available on the Trial, Starter, Professional, and Enterprise plans. You can connect Bing Webmaster Tools during the free 14-day trial.