Step-by-step guide to connecting Google Analytics, configuring metrics, creating combined reports, and analyzing web performance.
Prerequisites
- Google Analytics account with admin access
- clariBI Professional plan or higher
- Google Cloud Console access (for API setup)
Step 1: Enable Google Analytics API
- Go to Google Cloud Console
- Create new project or select existing
- Enable Google Analytics Reporting API
- Create service account credentials
- Download JSON key file
Step 2: Connect in clariBI
- Navigate to Data Sources → Add Connection
- Select Google Analytics
- Upload your service account JSON
- Choose Analytics account and property
- Test connection and save
Step 3: Configure Metrics
Select metrics to import:
- Traffic: Sessions, users, page views, bounce rate
- Acquisition: Traffic sources, campaigns, referrals
- Behavior: Page performance, site search, events
- Conversions: Goals, e-commerce, funnel analysis
Step 4: Create Reports
Website Overview Dashboard
- Real-time visitor count
- Traffic sources breakdown
- Top pages and content
- Geographic distribution
- Device and browser analytics
Conversion Analysis
- Goal completion rates
- E-commerce performance
- Funnel visualization
- Attribution modeling
Advanced Features
Cross-Platform Analysis
- Combine GA data with CRM
- Website to sales correlation
- Customer journey mapping
- Multi-channel attribution
Automated Insights
- Traffic anomaly detection
- Performance recommendations
- Seasonal trend analysis
- Competitive benchmarking
Troubleshooting
- No data showing: Check date ranges and filters
- Permission errors: Verify service account access
- Missing metrics: Ensure goals are set up in GA
- Data delays: GA data has 24-48 hour processing time
For advanced setup help, contact our integration specialists.