Bring your GA4 data into clariBI for combined analytics.
Prerequisites
Requirements
- Google Analytics 4 property (not Universal Analytics)
- Admin access to the GA4 property
- clariBI Professional+ plan (OAuth integrations)
Connection Setup
Step 1: Start Integration
- Go to Data Sources > Add New
- Select Google Analytics
- Click Connect with Google
Step 2: Google Authorization
- Sign in to your Google account
- Review requested permissions
- Grant access to clariBI
- Return to clariBI automatically
Step 3: Select Property
- Choose your GA4 property
- Select data streams to include
- Configure date range for initial import
- Set sync frequency
Available Data
Metrics
- Users: Total, new, returning users
- Sessions: Session count and duration
- Pageviews: Page views and unique views
- Events: Custom and standard events
- Conversions: Goal completions
- Revenue: E-commerce revenue (if enabled)
Dimensions
- Traffic Sources: Source, medium, campaign
- Geography: Country, city, region
- Technology: Device, browser, OS
- Pages: Page path, title, landing pages
- Time: Date, hour, day of week
Dashboard Examples
Traffic Overview Dashboard
Key widgets to create:
- Sessions trend line chart
- Users by country map
- Traffic sources pie chart
- Top landing pages table
- Device breakdown
Conversion Analysis
- Goal completion funnel
- Conversion rate by source
- Revenue by campaign
- Path to conversion
Combining with Other Data
Cross-Source Analysis
Combine GA4 with:
- Sales data from your database
- CRM data for customer journey
- Ad spend for true ROI calculation
Example Queries
```
"Show me conversions from Google Analytics with revenue from our sales database"
"Compare website traffic to actual signups"
"What marketing channels drive the highest LTV customers?"
```
Troubleshooting
Common Issues
- No data showing: Check date range and property selection
- Metrics missing: Verify GA4 setup and data collection
- Authorization expired: Reconnect Google account
- Data delays: GA4 has 24-48 hour processing delay