Meta Ads Integration
Analyze your Meta (Facebook/Instagram) advertising alongside other business data.
Prerequisites
Requirements
- Meta Business account
- Admin access to Ad accounts
- clariBI Professional+ plan
Connection Setup
Step 1: Initiate Connection
- Go to Data Sources > Add New
- Select Meta Ads
- Click Connect with Meta
Step 2: Facebook Authorization
- Log in to your Facebook account
- Review permission requests:
- Read ad account data
- Access insights - Select ad accounts to connect
- Authorize access
Step 3: Configure Import
- Choose date range for historical data
- Select metrics to import
- Choose breakdowns (age, gender, placement)
- Set sync frequency
Available Data
Campaign Metrics
- Spend: Amount spent
- Impressions: Ad views
- Reach: Unique users reached
- Clicks: Link clicks, all clicks
- CTR: Click-through rate
- CPC/CPM: Cost per click/thousand
- Conversions: Actions and purchases
- ROAS: Return on ad spend
Breakdowns
- Campaign/Ad Set/Ad level
- Age and gender
- Device and platform
- Placement (Feed, Stories, etc.)
- Time (day, week, month)
Dashboard Examples
Ad Performance Overview
- Spend vs conversions trend
- ROAS by campaign
- CTR comparison across ad sets
- Top performing ads
Audience Insights
- Performance by age group
- Gender breakdown
- Device performance
- Placement efficiency
Combining with Other Data
Full-Funnel Analysis
Combine Meta Ads with:
- Google Analytics for website behavior
- CRM for customer value
- Sales data for true ROI
Example Queries
- "What's my CAC from Facebook ads?"
- "Show ROAS trend by campaign for Q4"
- "Compare Facebook vs Google ad performance"
- "Which audiences have the highest LTV?"
Best Practices
Data Freshness
- Meta provides data with 24-48 hour delay
- Attribution window affects conversion data
- Compare using consistent time frames
Attribution Considerations
- Meta's attribution vs last-click
- View-through vs click-through
- Cross-device attribution gaps