Connect Meta Ads to clariBI
Sign in with Facebook, pick an ad account, and clariBI syncs Facebook and Instagram ad performance by campaign, ad set, ad, audience and placement, day by day.
| Connection | Built in. Sign in with Facebook and approve the read-only ads_read permission. |
| Data | 12 Meta Ads reports, one row per day |
| First sync | Last 30 days, last 90 days, or everything Meta keeps (about 37 months) |
| Sync | When the data is more than a day old, clariBI syncs it again before a question, dashboard refresh or report uses it. You can also press Sync now. |
| Plans | Every plan, including Free, within its data source limit. Asking questions in plain English needs the trial or Starter and above. |
About Meta Ads
Meta Ads runs ads on Facebook, Instagram, Messenger and the Audience Network, and reports spend, reach and results in Ads Manager.
clariBI reads your ad account through the Meta Marketing API (Graph API v25.0, Insights) with the ads_read permission. It cannot create, pause or edit anything.
Vendor site: facebook.com/business/ads
What clariBI syncs
Each report lands as its own dataset with one row per day. Reach is not de-duplicated across demographic buckets, and frequency and cost-per-result columns are never summed.
| Report | What a row holds |
|---|---|
| Account overview | Spend, impressions, clicks and reach for the whole account |
| Campaigns, ad sets, ads | The same metrics at each level |
| Age and gender | Performance by age and gender bucket |
| Country and region | Two geographic reports |
| Placements | Feed, Stories, Reels and other positions per platform |
| Devices | Performance by device platform |
| Hourly | Performance by hour, in the ad account's time zone |
| Conversions by action | Results and cost per result by action type |
| Video | Views and watch time per ad |
How to connect Meta Ads
Sign in with Facebook
In clariBI, open Data Sources > Add Data Source and pick Meta Ads. Approve the ads_read permission on the Facebook screen.
Pick the ad account
Choose one of the ad accounts your Facebook user can see. You need at least analyst access to it in Business Manager.
Choose history and reports
Pick how far back the first sync goes and which of the 12 reports to keep. clariBI builds a dashboard after the first sync.
Questions you can ask
Asking in plain English uses AI credits, so it needs the trial or a Starter, Professional or Enterprise plan. Totals and trends are computed from the synced rows; the AI plans the question, picks the chart and writes the explanation.
- "Which placements had the lowest cost per result last month?"
- "How did Meta spend compare with new Stripe revenue week by week?"
- "Which age group converted best on Instagram this quarter?"
About the Meta Ads connector
Can clariBI change my campaigns?
No. The only permission requested is ads_read, which cannot create, pause or edit campaigns, ad sets or ads.
Why is reach lower in the total than in the age and gender report?
Meta counts a person once per bucket, so reach in the demographic report is not de-duplicated. Use the account overview for total reach.
Which clariBI plans include Meta Ads?
Every plan can connect it, within its data source limit: 3 on Free, 5 on Lite, 10 on Starter, 50 on Professional and 100 on Enterprise. Each source gets an automatic dashboard on every plan. Asking questions in plain English and AI reports need the trial or a Starter, Professional or Enterprise plan.
Try Meta Ads in clariBI
The trial lasts 14 days, includes 50 AI credits and needs no card. When it ends, your account moves to the Free plan and keeps its data and dashboards.