Connect Google Analytics to clariBI
Sign in with Google, pick a GA4 property, and clariBI syncs its traffic, pages, events, conversions and e-commerce figures day by day, next to your ad spend and revenue.
| Connection | Built in. Sign in with Google and approve read-only Analytics access. |
| Data | 11 GA4 reports, one row per day |
| First sync | 30, 90, 180, 365 or 730 days, or all history (90 days by default) |
| Sync | When the data is more than a day old, clariBI syncs it again before a question, dashboard refresh or report uses it. You can also press Sync now. Each sync re-reads the last 3 days, because GA4 keeps processing recent data. |
| Plans | Every plan, including Free, within its data source limit. Asking questions in plain English needs the trial or Starter and above. |
About Google Analytics
Google Analytics 4 (GA4) is Google's analytics for websites and apps. It records sessions, page views, events and conversions, and where visitors came from.
clariBI reads a GA4 property through the Google Analytics Data API with the analytics.readonly scope. Universal Analytics properties are not supported; Google has retired them.
Vendor site: analytics.google.com
What clariBI syncs
Each report lands as its own dataset with one row per day and dimension. New syncs merge recent days into the history already stored.
| Report | What a row holds |
|---|---|
| Daily overview | Sessions, users, new users, page views, bounces, engaged sessions and engagement time for the whole property |
| Traffic sources | Sessions by source, medium and campaign |
| Pages | Views and users by page path and title |
| Landing pages | Sessions and new users by landing page |
| Events | Event count and users by event name |
| Conversions | Counts by conversion event |
| Geography | Sessions and users by country and city |
| Devices | Sessions by device category, browser and operating system |
| Demographics | Users by age bracket and gender, where the property collects them |
| User acquisition | New users by first source, medium and campaign |
| E-commerce | Revenue, transactions and purchasers per day, for properties with e-commerce tracking |
How to connect Google Analytics
Sign in with Google
In clariBI, open Data Sources > Add Data Source and pick Google Analytics. Approve read-only Analytics access on the Google screen.
Pick a property and history
Choose the GA4 property, how far back the first sync goes, and which of the 11 reports to keep (all by default).
Use the dashboard
clariBI builds a dashboard for the property after the first sync. Bounce and engagement rates are blended from their parts, not averaged across days.
Questions you can ask
Asking in plain English uses AI credits, so it needs the trial or a Starter, Professional or Enterprise plan. Totals and trends are computed from the synced rows; the AI plans the question, picks the chart and writes the explanation.
- "Which traffic sources brought the most sessions last month, and how did that compare with the month before?"
- "How did weekly Google Ads spend compare with GA4 conversions from paid search this quarter?"
- "Which landing pages have the lowest engagement rate?"
About the Google Analytics connector
Does clariBI change anything in Google Analytics?
No. The connection uses the read-only Analytics scope and only runs reports.
Why do the last few days change after a sync?
GA4 keeps processing a day's data for up to about two days. clariBI re-reads the last 3 days on every sync so those figures settle.
Can I connect more than one property?
Yes. Each property is its own data source and counts toward your plan's data source limit.
Which clariBI plans include Google Analytics?
Every plan can connect it, within its data source limit: 3 on Free, 5 on Lite, 10 on Starter, 50 on Professional and 100 on Enterprise. Each source gets an automatic dashboard on every plan. Asking questions in plain English and AI reports need the trial or a Starter, Professional or Enterprise plan.
Try Google Analytics in clariBI
The trial lasts 14 days, includes 50 AI credits and needs no card. When it ends, your account moves to the Free plan and keeps its data and dashboards.