Connect Google Ads to clariBI
Sign in with Google, pick an Ads account, and clariBI syncs spend, clicks and conversions by campaign, keyword, search term and audience, day by day.
| Connection | Built in. Sign in with Google and approve Google Ads access. |
| Data | 13 Google Ads reports, one row per day |
| First sync | 30, 90, 180, 365 or 730 days, or all history (30 days by default) |
| Sync | When the data is more than a day old, clariBI syncs it again before a question, dashboard refresh or report uses it. You can also press Sync now. |
| Plans | Every plan, including Free, within its data source limit. Asking questions in plain English needs the trial or Starter and above. |
About Google Ads
Google Ads runs search, display, video and shopping ads across Google's networks and reports what each campaign cost and returned.
clariBI reads your account through the Google Ads API (v23) with reporting queries only. Google has no read-only scope for Ads, so the consent screen shows full Google Ads access; clariBI never creates, edits or pauses anything. Accounts under a manager (MCC) account work too.
Vendor site: ads.google.com
What clariBI syncs
Each report lands as its own dataset with one row per day. Rates such as impression share and average cost are never summed across days.
| Report | What a row holds |
|---|---|
| Campaigns | Spend, clicks, impressions and conversions per campaign |
| Ad groups and ads | The same metrics per ad group and per ad |
| Keywords | Keyword performance with match type |
| Search terms | The queries that triggered your ads |
| Geographic | Performance by country |
| Devices | Mobile, desktop and tablet |
| Age and gender | Two demographic reports |
| Audiences | Performance by audience segment |
| Placements | Sites and apps for display and video |
| Hourly | Performance by hour of day |
| Conversions | Conversions by conversion action |
How to connect Google Ads
Sign in with Google
In clariBI, open Data Sources > Add Data Source and pick Google Ads. Approve Google Ads access on the Google screen.
Pick the account
Choose the Ads account (customer ID). For an account under a manager account, clariBI sends the manager ID Google needs.
Choose history and reports
Pick how far back the first sync goes and which of the 13 reports to keep. clariBI builds a dashboard after the first sync.
Questions you can ask
Asking in plain English uses AI credits, so it needs the trial or a Starter, Professional or Enterprise plan. Totals and trends are computed from the synced rows; the AI plans the question, picks the chart and writes the explanation.
- "Which campaigns had the highest cost per conversion last month?"
- "How did Google Ads spend compare with Meta Ads spend week by week this quarter?"
- "Which search terms cost the most without a conversion?"
About the Google Ads connector
Why does Google ask for full Google Ads access?
Google Ads has no read-only OAuth scope. clariBI only sends reporting (GAQL SELECT) queries; it has no code that changes campaigns, ads, keywords or budgets.
Do manager (MCC) accounts work?
Yes. Pick the client account; clariBI adds the manager's login-customer-id header that Google requires.
Which clariBI plans include Google Ads?
Every plan can connect it, within its data source limit: 3 on Free, 5 on Lite, 10 on Starter, 50 on Professional and 100 on Enterprise. Each source gets an automatic dashboard on every plan. Asking questions in plain English and AI reports need the trial or a Starter, Professional or Enterprise plan.
Try Google Ads in clariBI
The trial lasts 14 days, includes 50 AI credits and needs no card. When it ends, your account moves to the Free plan and keeps its data and dashboards.