Connect AdButler to clariBI
Connect AdButler through clariBI's MCP catalog. Read-only API key, and ad delivery stats sitting next to the revenue each advertiser, zone, and campaign earns.
clariBI| Connection | MCP app. You paste your AdButler API key or token. |
| Access | Read-only. clariBI keeps only the AdButler tools that read. |
| Data | clariBI calls AdButler when you ask a question and syncs list data where the server offers it. |
| Plans | Trial, Starter, Professional and Enterprise. Not on Free or Lite. |
About AdButler
AdButler is an independent ad server. Publishers and retail media networks use it to traffic display, video, native, email, mobile, and CTV ads, target the right zones, and report on how each campaign delivered.
clariBI reaches your AdButler account through its hosted MCP server using an API key you generate under Settings > API: campaigns, advertisers, zones, and delivery stats such as impressions, clicks, and conversions. The key scopes what clariBI can read, and clariBI never changes anything in AdButler.
Vendor site: adbutler.com
What clariBI can read
When you connect, clariBI lists the tools your AdButler MCP server advertises and keeps the read-only ones: reading campaigns, advertisers, zones, and delivery statistics. Tools that create, change or delete anything are filtered out.
AdButler is one of 86 apps in the clariBI MCP catalog. See the catalog
What you can chart
- Impressions, clicks, and click-through rate by zone
- Delivery and conversions per advertiser or campaign
- Campaigns under-delivering against booked volume
- Fill rate and unsold inventory by zone over time
- Top advertisers by delivered impressions in a period
How to connect AdButler
Open Data Sources in clariBI
In clariBI, go to Data Sources > Add Data Source > MCP Servers tab. Find AdButler in the catalog and click Connect.
Generate an AdButler API key
In AdButler, open Settings > API and create a key. Admins and users with API permission can do this. Optionally add an IP allow list. This is a pasted key, not an OAuth popup.
Paste the key, then ask questions
Paste the key into clariBI and click Connect. clariBI surfaces delivery by advertiser, zone, and campaign. Ask "Which zones had the highest click-through rate last month?" and clariBI reads AdButler alongside your revenue data.
Questions you can ask
Asking in plain English uses AI credits. The AI decides which AdButler tools to call, totals are computed from the rows they return, and the AI writes the explanation.
- "Which advertisers earned the most revenue per thousand impressions last quarter?"
- "Did the zones with the highest fill also send the most on-site traffic?"
About the AdButler connector
Where do I get the AdButler API key?
In AdButler, open Settings > API. Admins and users with API permission can create a key there. You paste that key into clariBI; there is no OAuth popup for AdButler.
Can clariBI change my campaigns or zones?
No. The catalog exposes read tools only, and the read-only heuristic filters out anything that writes. clariBI reads campaigns, advertisers, zones, and delivery stats; it never books, edits, or pauses a campaign.
Can I restrict where the key is used?
Yes. AdButler lets you white-list IP addresses for an API key. If you set one, make sure clariBI's requests fall inside the allow list, or reads will fail.
Which clariBI plans include AdButler?
AdButler needs the trial or a Starter, Professional or Enterprise plan. MCP apps are not part of the Free or Lite plans.
Try AdButler in clariBI
The trial lasts 14 days, includes 50 AI credits and needs no card. When it ends, your account moves to the Free plan and keeps its data and dashboards.